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Adult Engagement & Fan Programs Director
The Lego Group · Billund · Posted 4 days ago
"Shape the strategy and governance of the LEGO Certified Professional Program and help launch LEGO Fan Colab for one of the world's most recognised brands' adult fans."
Job Description Just imagine shaping how one of the world’s most recognised brands builds meaningful relationships with its most committed adult fans. Then make it real.
As our Adult Engagement & Fan Programs Director, you'll shape how we engage with adults and our global fan base. An immediate priority will be strengthening the strategy for the LEGO® Certified Professional Program, evolving its governance and value proposition. From there, you'll develop LEGO Fan Colab and help build our broader Adult Engagement strategy, connecting fan voices with business priorities.
Required Qualifications
- Led business strategy for fandom, or ecosystem programmes, shaping engagement with committed fan, creator communities and experiences.
- Used global fan insight to set priorities and success measures for fandom programmes and direct to consumer eco systems.
- Evolved the governance and value proposition of an established global fan programme.
- Aligned global stakeholders across Marketing, Consumer Insights, Communications, Legal and Privacy around a global programme.
- Built business and value cases for investment in global fan programmes.
- Applied strong marketing and commercial understanding to connect fan and community engagement with brand priorities and business outcomes.
- Acted as a trusted Fan Business Partner, representing external fan perspectives while advising and aligning internal partners around shared priorities and business opportunities.
Preferred Qualifications
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This posting is sourced from The Lego Group's own career site — applying takes you there directly.
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This role centers on Fan Engagement, Business Strategy, Governance, and Stakeholder Management. There are 429 open roles at The Lego Group right now.
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