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Sony Interactive Entertainment logo

Apply Now, Audience Business Analyst

Sony Interactive Entertainment · Posted 12 days ago

$136k–$205kic
3+ yrs expSQLSalesforce Marketing CloudDMPDomoTableauMarketing AutomationCustomer SegmentationA/B Testing

Own the audience segments that power PlayStation's global digital marketing, from player acquisition to retention for the Live Service business.

Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.

Audience Business Analyst San Mateo, CA (Collab) In this role you will be an analyst on SIE’s Growth, Media, and Omnichannel Marketing team; specifically, as a part of the Audience, Infrastructure, and Measurement (AIM) team. You will play a vital role in shaping and evolving the way we communicate with our consumers. AIM Analysts bring a diverse range of expertise, spanning SQL development and audience strategy to product leadership and process optimization. While AIM analysts have clear areas of expertise, every member of the team has the opportunity to learn and grow new skills outside of their specialty by contributing to all areas of AIM.

We are looking to fill a new Audience Business Analyst role on the AIM team, specializing in audience strategy, operations, and activation for our Live Service business. You will further enable our global marketing organization to use our first party data to put the customer first in all our marketing communications. Together as gamer and customer experience advocates, we can show how PlayStation is truly the Best Place to Play!

Primary Responsibilities

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This role is one of 179 Business Analyst openings and centers on SQL, Relational Databases, Marketing Operations, and Salesforce Marketing Cloud. There are 53 open roles at Sony Interactive Entertainment right now.

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