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ASO Specialist
Supercell · Helsinki, Uusimaa · Posted 22 days ago
Drive organic game installs and app store visibility through data-driven ASO strategies across Apple App Store and Google Play.
WE ARE SEEKING AN EXPERIENCED APP STORE OPTIMIZATION (ASO) SPECIALIST TO JOIN OUR MEDIA & OPS TEAM AS WE CONTINUE TO DRIVE OUR GROWTH STORY FORWARD!
The mission is to increase the visibility and downloads of our existing games. As our App Store Optimization Specialist, you will be responsible for developing and implementing effective ASO strategies to improve the visibility and download rates of our games on the Apple App Store and Google Play.
WHAT YOU'LL BE DOING
- Devise strategies and project plans to improve App Store ranking and drive organic installs
- Coordinate and managing projects from inception through to completion, working with internal and external stakeholders across creative, product, marketing and other business functions
- Execute A/B testing to increase conversions, establishing best practices, documenting results and implementing in the stores
- Contributing to keyword optimisation strategies
- Monitor app store performance metrics and analyze data to identify areas for improvement and optimization
- Create localisation strategies for our top markets
- Work with our UA team to create Custom Product Pages & Custom Store Listings to support their activities
- Support new games to launch
- Strong understanding of App Store Algorithms
- Experience supporting keyword optimisation strategies
- Knowledge of data analysis
- Ability to create reports
- Keeping up-to-date with the latest trends and best practices in mobile digital marketing and ASO
- Strong communication and collaboration skills
- Strong creativity skills
- Good innovative skills
- Experience planning and conducting A/B testing in collaboration with related business functions
- Understanding of how the upper funnel and down funnel metrics work
- Experience with app store analytics, and ASO platforms, (e.g. AppRadar, AppTweak)
WOULD BE NICE IF YOU ALSO HAVE
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There are 35 open roles at Supercell right now. This role centers on App Store Optimization, Keyword Optimization, A/b Testing, and Data Analysis.
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