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Associate Creative Director - Copy
Bio-Rad Laboratories · Posted 11 days ago
Set the multi-year narrative and voice framework that unifies Bio-Rad's messaging across regions and channels, and guide marquee campaigns from concept to final copy.
Your day is equal parts strategist, editor, and coach. You might open by shaping a multi-year narrative framework or refining the voice guidelines that keep Bio-Rad sounding consistent across regions and channels, then guide a marquee campaign's messaging from concept to final copy. You review and elevate writers' work, mentor technical editors and writers, and sit in cross-functional alignment sessions where messaging meets SEO, account based marketing (ABM), and demand-gen goals. You also keep an eye on operations, prioritizing work, planning resources to utilize additional vendors and tooling, and reporting outcomes to the Director, Creative Services.
How You’ll Make an Impact:
- Craft and socialize multi-year narrative frameworks and voice guidelines that unify Bio-Rad's messaging across regions and channels.
- Guide campaign and product messaging from concept through execution for marquee campaigns and enterprise initiatives.
- Align content strategy with SEO, ABM, and demand-generation goals so editorial work drives measurable business outcomes.
- Mentor people leaders and senior writers, building succession pipelines and raising the editorial bar.
- Partner with Legal, Regulatory, and brand ambassadors to uphold content governance and quality.
- Education: BA/BS in English, Communications, Journalism, Life Sciences, or a related field.
- Work Experience: 14-16 years of professional editing experience in B2B science, healthcare, or technology.
- Visionary storytelling and strategic thinking, with the ability to turn business objectives into editorial strategy.
- Expertise in people leadership and change management across distributed teams.
- A deep understanding of omnichannel marketing and analytics, including SEO, ABM, and demand-gen, utilizing AI tools to help streamline processes and scale content efforts.
- Polished, executive-level communication.
Location: This position must be based in Hercules, CA and requires the employee to be located within commuting distance of the office.
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This posting is sourced from Bio-Rad Laboratories's own career site — applying takes you there directly.
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There are 42 open roles at Bio-Rad Laboratories right now. This role centers on Editorial Strategy, People Leadership, Change Management, and Omnichannel Marketing.
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