Associate Director, Global Partnerships

Job Responsibilities :

The Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer’s ecosystem of endemic gaming partners including top-tier game publishers, studios, platforms, and tech allies.

The Associate Director, Endemic Partnerships is a strategic leadership role responsible for steering Razer’s ecosystem of endemic gaming partners including top-tier game publishers, studios, platforms, and tech allies.

In this role, you will lead high-value partner engagements, spearhead Razer’s central strategy for AI in Gaming , scale Razer Sensa HD Haptics and Razer Chroma RGB integrations, and establish cross-regional alignment between global game developers and regional marketing teams.

Key Responsibilities

• AI Gaming & Tech Strategy: Drive Razer’s central strategy for establishing industry leadership in AI-driven gaming experiences, forging strategic alliances with game studios and hardware/software tech partners.
• Ecosystem Integrations (Sensa & Chroma): Lead developer outreach and agreement frameworks for Razer Chroma RGB and Razer Sensa HD Haptic integrations, securing standardized co-marketing agreements alongside technical integration.
• AAA Co-Marketing Activations: Oversee end-to-end execution of high-impact co-marketing campaigns for top-tier AAA game releases every quarter.
• Regional Studio Engagement: Build strong bridges between global game studios and Razer’s regional marketing leads to ensure localized, culturally relevant GTM campaigns.
• Process & Operational Visibility: Establish standardized workflows, roadmaps, and central visibility tools to ensure cross-functional teams (PR, Product, Brand, Sales) have clear timelines on all active partner engagements.
• Commercial Leadership: Structure and negotiate complex, multi-year deal frameworks, managing partner budgets and driving measurable return on investment (ROI).
• Other duties as assigned.

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