B2C CRM Marketing Intern - Milano (x/f/m)

We are looking for a B2C CRM Marketing Intern to join our B2C Marketing team in Milan .

Doctolib operates in dynamic and competitive markets. We contribute to the digitalisation of healthcare systems by improving access to care and simplifying practitioners’ work lives across France, Germany and Italy.

As part of our Italian B2C Marketing team, you will support the execution of CRM initiatives designed to engage, retain and activate our patient community. CRM marketing is about reaching patients in a direct and personalised way — the right message, to the right person, at the right moment and on the right channel (email, push notifications and more). In this role, you will contribute to the development of relevant, personalised and data-driven communications across different stages of the patient journey.

What you’ll do

Your responsibilities will include, but will not be limited to:

• Support the planning and execution of CRM campaigns across channels such as email, push notifications and other direct communication channels
• Assist in managing the CRM campaign calendar, helping to coordinate timelines, briefs, approvals and deliverables with internal stakeholders
• Contribute to the creation and adaptation of CRM content, including campaign copy, subject lines, calls to action and basic visual assets, ensuring consistency with Doctolib’s brand guidelines
• Support the development of audience segmentation and targeting strategies, helping deliver relevant communications to different patient profiles and lifecycle stages
• Assist with the implementation of automated and triggered campaigns , such as onboarding, activation, engagement and reactivation journeys
• Monitor CRM campaign performance , prepare regular reports and identify key insights and areas for improvement
• Support A/B testing activities on content, formats, audiences and timing to improve campaign engagement and conversion rates
• Help maintain accurate and up-to-date campaign documentation and CRM assets
• Ensure that CRM communications follow internal processes, brand guidelines, applicable privacy and consent requirements .

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