Consumer Insights Manager

SEGA is one of the leading interactive entertainment companies in the world, with our European HQ based in West London and development studios spanning the UK and Bulgaria. Known for quality and creativity above all else, our studios include Sports Interactive, Two Point Studios, Hardlight and Creative Assembly.

At the heart of SEGA is our publishing team based in London, where we help the studios bring their creative vision to life. Here we have a hardworking bunch of people spanning Tech, Sales, Marketing, Finance, QA and more.

Together, we drive the continued success and evolution of our Western business through living our company values of being product focused, embracing true partnerships and always having fun so that we can strive to come together as One SEGA.

Role: Consumer Insights Manager Company: SEGA Europe Ltd Working model: Hybrid (3 days in office per week) Location: Building 12, Chiswick Business Park, 566 Chiswick High Road, London, W4 5AN

SEGA West Consumer Insights (SWCI) sits within the Business Strategy organization and plays a central role in informing product greenlighting, portfolio decisions, and ongoing product health tracking.

SWCI delivers end-to-end mixed-methods consumer research across games, franchises, and live services, supporting critical decisions from early concept through post-launch performance. The team conducts custom primary research (quantitative and qualitative) alongside secondary and syndicated analysis to help teams understand player needs, behaviors, motivations, and trade-offs. Frequent study types include Total Addressable Market (TAM) Surveys, Audience Segmentations, Concept Tests, Playtests, Messaging and Positioning, Pricing Surveys, Discrete Choice Modelling, Brand Lift Surveys, Virtual Diaries, and Product and Brand Health Tracking.

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