Content Marketing Lead

Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. We're open to candidates based anywhere in the AMER or EMEA regions.

We are hiring a content marketing lead to set the company-wide direction for Oyster’s editorial narrative: the category story we tell about the future of work, the arguments our executives make in public, and the original research that HR, Finance, and Legal leaders cite when making decisions.

You will operate as an AI-first functional lead rather than a traditional editorial manager. There are no direct reports, deliberately. Your leverage will come from the AI systems and governance you design—research agents, brand-voice models, fact-checking, source verification, repurposing, and evaluation—plus the senior stakeholders, freelancers, agencies, and subject-matter experts you mobilize.

We are looking for the person who wants to find out how much editorial ambition one exceptional operator with a well-built AI stack can carry, and who will set the standard for what an AI-native content function looks like. The scope is unusual for a single role: a live audience across our library, newsletter, and podcast; a leadership team that publishes and speaks; proprietary employment data from 180+ countries; and the mandate to build this function the way it should be built, not the way it has always been done.

Key Responsibilities

• Define Oyster’s long-term editorial and category strategy across Marketing, executive leadership, Product, People, Legal, and customer-facing teams.
• Resolve high-stakes narrative trade-offs and establish the positions, evidence standards, and language Oyster uses consistently across business areas.
• Own a multi-year editorial roadmap and a focused portfolio of flagship research and thought-leadership bets linked to company strategy.
• Act as the final quality bar for voice, accuracy, evidence, and taste across human- and AI-produced content.

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