Content Marketing Specialist

Job Summary: Paidy’s marketing team is looking for a Content Marketing Manager to lead content and owned channel operations. This is a hybrid role with a strategic split of 50% owned media and 50% social media.

In owned media, you will be responsible for executing promotions that originate from the merchant team, working closely with the Head of CRM and owning delivery through to execution.

In social media, you will lead a wide range of initiatives, from developing the strategic roadmap for our official social accounts (including X) to driving the brand voice, nurturing the community, and extracting insights through social listening.

In coordination with the Head of CRM, you will also provide channel operations support, as needed, for large-scale partner initiatives with companies such as Apple, Amazon, and others. Job Description: Essential Responsibilities:

• Contribute to the development and execution of marketing campaigns
• Suggest efficiencies and improvements within the marketing team
• Assist in analyzing marketing data and generating reports
• Support the creation and distribution of marketing content
• Collaborate with team members to achieve marketing objectives
• Exercise judgment on marketing-related issues and provide input on solutions

Minimum Qualifications:

• 1+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

【Required Qualifications】

• 5+ years of hands-on experience combining social/content marketing with marketing automation/CRM operations
• Knowledge of marketing analytics, digital advertising strategy and execution, social listening tools, and data-driven strategy development
• Experience planning, managing, and analyzing social media accounts (X/Twitter in particular)
• Experience coordinating and managing project progress across multiple internal and external stakeholders
• Native-level Japanese (required)

【Preferred Qualifications】

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