Data & Performance Marketing Specialist

Job Overview Stellantis Australia are seeking to engage a Data Analyst & Performance Marketing Specialist to join their Marketing & Communications team in Port Melbourne. This role will be responsible for delivering ongoing data analysis and metrics reporting, and for providing insights and innovative opportunities for the broader marketing team and business. The overarching objectives being to identify and create consistency in the execution of marketing strategies, to drive greater efficiencies in operations and costs utilisation, to test innovative approaches and to support the collective sales and marketing objectives of the business.

Key Accountabilities

• Digital & Analytics Expertise: Leverage platforms including GA4, BigQuery, Salesforce Marketing & Sales Cloud, Nidasu, Google Ads, Meta Ads and Power BI.
• Reporting & Insights: Build self-service dashboards and reports, turning data into clear, actionable insights.
• Performance Optimisation: Identify marketing performance issues, test what works, and recommend data-driven improvements.
• Funnel & KPI Analysis: Set and analyse weekly and monthly sales and marketing targets, identifying gaps, trends and opportunities.
• Data-Driven Decision Making: Provide audience, campaign and performance insights to support strategic marketing decisions.
• Forecasting & Planning: Deliver forward-looking analysis and forecasting, including Marketing Mix Modelling.
• Reporting & Trends: Produce regular performance reports, monitor trends and recommend improvement plans.
• Website & CRM Analytics: Partner with website specialists and agencies to optimise traffic, engagement, tagging, lead conversion and sales.
• Data Projects: Support strategic data initiatives, integrations and ad-hoc analysis while maintaining clear documentation of processes and business rules.

Key Deliverables

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