Demand Generation Manager

Demand Generation Manager

About the Position

The Demand Generation Manager owns WatchGuard’s global MQL number and is responsible for building and scaling a digital-first demand engine across paid search, paid social, display advertising, and third-party channels. This is a hands-on, channel-owning role: you will manage the annual advertising budget and be directly accountable for the volume and quality of MQLs generated across every paid digital channel.

You will drive WatchGuard’s account-based marketing (ABM) motion, using intent and engagement data to identify and prioritize target accounts, then orchestrating paid digital programs — PPC/SEM, paid social, display, and third-party syndication — to engage them. You’ll work closely with product marketing, field marketing, and channel marketing to ensure messaging and creative are aligned to active go-to-market plays, but your focus stays on the channels, spend, and optimization that move the MQL needle.

You will manage the relationships with paid media platforms and third-party vendors that power the digital demand engine, and you’ll partner with marketing operations to ensure MQL tracking, attribution, and reporting are accurate and timely.

This role will have three direct reports:

• Digital Marketing Specialist who executes and optimizes always-on paid search, paid social, and display advertising campaigns
• Webinar Manager who owns the strategy, promotion, and execution of WatchGuard’s webinar program as an MQL-generating channel
• Virtual Event Strategist who owns the strategy and execution of virtual events as a demand generation channel

This role reports to the Sr. Director, Revenue Marketing, who also oversees the organization’s sales enablement and marketing operations teams. You’ll be guaranteed to learn from these diverse perspectives, grow in your understanding of global business practices and needs, and have a lot of fun along the way.

A Day in the Life

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