Demand Generation

About Metabase

Metabase is the leading open-source business intelligence and embedded analytics platform — trusted by tens of thousands of organizations to put data in the hands of everyone, not just analysts. From no-code dashboards to white-labeled in-app analytics powered by our React SDK, we help teams move faster by making data genuinely accessible. We're a remote-first company that cares deeply about craft, clarity, and building tools people actually love to use.

The Role

We know there are channels and programs out there that can generate meaningful new revenue for Metabase — we just haven't found all of them yet. That's the job. You'll design and run a disciplined portfolio of experiments across paid, owned, and earned channels — newsletters, Reddit, Meta, email, digital events, conference sponsorships, and more — to figure out what actually works for our audience. You won't just run campaigns; you'll build the testing infrastructure and measurement rigor that turns early signals into scalable programs.

This is a role for someone who is equally comfortable sketching a creative concept and building a performance tracking spreadsheet — and who finds genuine satisfaction in applying the scientific method to marketing.

What You'll Own

Test design and channel exploration

• Develop and maintain a pipeline of experiments across channels — paid social, newsletters, community platforms, email, digital events, conference sponsorships, and others

• Design each test with a clear hypothesis, defined success metrics, and a realistic timeline for learning

• Identify and evaluate new channel opportunities — from niche SMB technology newsletters to retargeting programs for closed-lost accounts — and build the case for where to invest next

• Stay close to where Metabase's target audiences (data teams, developers, technical buyers) actually spend their time, and bring creative ideas for reaching them there

Execution and coordination

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