Demand Marketing Manager

CYBER SECURITY is a big deal. It’s in the news, growing rapidly, a critical tool for every company, and our specialty. Imperva is a public company (NASDAQ) and cybersecurity leader that delivers best-in-class solutions to protect data and applications on-premises, in the cloud, and across hybrid environments.

Our customers include leading enterprises, government organizations, small businesses, and service providers.

Why Imperva? We have experienced the following growth and achievements:

Generating $321 million in 2017 We have over 5,900 customers 500 partners in 100+ countries worldwide Imperva has been in the Leader’s Quadrant of the Gartner Magic Quadrant for 4 straight years Imperva is also a leader in the Forrester Wave for DDoS Services with the highest score in the “current offering” category

THE ROLE:

The DEMAND MARKETING MANAGER will be responsible for the planning, implementation and execution of integrated demand programs through multiple channels, driving global engagement and generating sales pipeline.

Candidates should possess a keen understanding of B2B MARKETING, with a strong background in CUSTOMER ACQUISITION STRATEGIES, CROSS SELL AND UPSELL PROGRAMS. They should know how to develop, execute, and optimize CREATIVE MARKETING CAMPAIGNS to achieve measurable results. Ideal candidates will possess the ability to drive meaningful action from large data sets. This role requires strong relationship development skills across internal and external business partners and a passion for innovation, while maintaining a consistent focus on demand creation.

This position reports to the Senior Manager of Demand Marketing and works closely with individuals across marketing teams, including corporate, PR, AR, creative, social, field, partner, and product marketing.

KEY RESPONSIBILITIES

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