Digital Campaign Specialist

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Digital Campaign Specialist

Digital Campaign Specialist – Copenhagen From campaign brief to customer journey, you'll help bring personalised communications to life across ECCO's global markets. As a Digital Campaign Specialist, you will play a key role in delivering engaging customer experiences across email, SMS, WhatsApp and other digital channels. Joining our global Engagement Strategy & Loyalty team, you will turn campaign ideas into seamless customer journeys, ensuring the right message reaches the right audience at the right time. You will become part of a collaborative international team focused on strengthening customer relationships through relevant, timely and personalised communication. Working closely with colleagues across global and local markets, as well as IT and other stakeholders, you will combine marketing technology, operational excellence and a strong attention to detail to deliver campaigns that make a real impact. Turn campaign strategy into seamless customer journeys Working hands-on with Bloomreach and other marketing technologies, you will be responsible for the day-to-day execution, optimisation and quality assurance of customer campaigns. Your contribution will help ensure consistent, effective customer engagement across our global markets while continuously improving the way we activate campaigns. More specifically, you will:

• Implement and execute cross-channel marketing campaigns across email, SMS, WhatsApp and other relevant digital channels.
• Translate campaign briefs into effective campaign setups with accurate targeting and audience segmentation.
• Troubleshoot campaign execution issues and collaborate with IT and other stakeholders to resolve them.
• Maintain high standards of campaign quality, data accuracy and operational efficiency.
• Support global and local teams in campaign planning, execution and sharing of best practices.

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