Director, Brand Design

Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We're headquartered in NYC and offer hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays).

Betterment is entering its next phase of growth, and we’re looking for a Director of Brand Design to raise the ambition and craft of our brand everywhere it shows up.

This role is for someone who obsesses over the kerning in a web nav as much as over the motion piece that moves people. You have exceptional taste, a sense of curiosity to learn new things, and a strong point of view. You’ll be the brand’s primary design voice and the final word on our brand design system, knowing when to hold the line and when to evolve. You will make the brand feel like one brand across advertising, web, motion and sales collateral, for both our Retail and B2B businesses.

You’ll stay hands-on. You’ll lead concepting and art direction on our biggest initiatives and shape them from the first idea. You’ll polish the work that matters most and jump in wherever the craft needs you. You’ll also lead and develop a small team of designers, setting the bar for their work and trusting them to own execution in their areas. Stakeholders will come to you for creative direction, not just review.

Reporting to the VP, Brand Creative, you’ll partner closely with our Director of Copy and our Director of Brand Operations.

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