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Director, Integrated Marketing
Fjällräven · Posted 2 days ago
Lead integrated campaigns and go-to-market strategy across wholesale, e-commerce, and retail for four premium outdoor heritage brands across the Americas.
Location : Louisville, CO (hybrid – 4 days/week in office) Employment Type : Full-Time Compensation : $150,000-$190,000 annually
Bring distinct brand stories together and help more people feel at home in nature. As the Director of Integrated Marketing for the Americas, you will translate regional business goals into a cohesive strategy that brings our premium heritage brands—Fjällräven, Devold, Tova, and Hanwag—to life across all consumer touchpoints. Leading a talented team of marketing professionals across creative, community, PR, and operations, you will build a unified approach that serves the needs of the business through high-impact omnichannel campaigns and go-to-market (GTM) strategies. You’ll develop a thorough understanding of the unique needs and business goals of markets across the Americas, build strong, collaborative relationships locally, and partner closely with Global Marketing teams to advocate for our markets while respecting and embracing each brand’s voice and tone. This role calls for an energetic, hands-on leader who can connect strategy with execution, develop people, and bring marketing and business teams together to accomplish our revenue goals.
WHAT YOU WILL DO Strategy & Business Partnership
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This role centers on Brand Marketing, Retail Marketing, Multi-brand Outdoor Marketing Leadership, and Wholesale Marketing. There are 25 open roles at Fjällräven right now.
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