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Director of Demand Generation
paddle · UK · Posted 2 days ago
Own and scale Paddle's global demand engine across both PLG and upmarket sales-led motions, reporting directly to the CMO and building the team and AI-driven systems behind it.
Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It’s faster, safer, cheaper, and, above all, way better.
We’re backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 10,000 software sellers in 245 territories globally.
We’re looking for a proven B2B Demand Generation leader to own and scale our demand generation engine, reporting directly to the CMO. As Director of Demand Generation, you'll be responsible for driving predictable, scalable pipeline across self-serve and sales-led motions. This role sits at the heart of marketing and growth, integrating brand, product, content, lifecycle, and performance into a single demand strategy that fuels revenue across segments.
You’ll lead a high-performing team across all channels including paid media, SEO, ABM, Field Marketing and funnel conversion, working cross-functionally with Product, Sales, and RevOps to drive outcomes.
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This posting is sourced from paddle's own career site — applying takes you there directly.
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This role centers on B2B Demand Generation, B2B SaaS, Paid Media, and Seo. There are 20 open roles at paddle right now.
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