Director, Product Marketing

Who We Are

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K , one of the top-selling franchises in the world, and legendary titles like BioShock®, Borderlands®, Mafia, Sid Meier’s Civilization®, and XCOM® , as well as fan favorites WWE® 2K, TopSpin®, and PGA TOUR® 2K . We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre.

Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms.

But what truly powers 2K is our people.

We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work.

What We Need

We are seeking a Director, Product Marketing to help shape and drive the global product marketing strategy for a new IP from 31st Union that will build from development through launch and live service title.

This is a senior leadership role within a growing Marketing team at 2K. You will connect consumer insight, product strategy, market dynamics, and business priorities to help ensure new IP delivers an experience players understand, value, and choose to invest their time in. You will work closely with 31st Union's Development team, Product, Creative, and other publishing partners to ensure our player promise is not simply something we communicate, it is something players experience in the game and see consistently represented through our campaigns, creative assets, and go-to-market execution.

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