Director, Public Relations & Communications

General Description:

The Director, Public Relations & Communications, is responsible for leading the execution and ongoing evolution of D2L’s global PR and communications strategy. This role will shape how we communicate our mission, values, AI leadership, and the global customer win to the market. The Director leads public relations, media relations, awards, brand sentiment, and executive communications, translating corporate priorities into integrated communications programs. This role will lead a high-performing team, manage agency relationships, and collaborate cross-functionally to ensure compelling messaging across all channels. The successful candidate will bring practical experience using artificial intelligence to improve the speed, quality, insight, and impact of all communications work.

Major Responsibilities:

Strategic Leadership

• Develop and execute PR and communications plans aligned with the broader corporate and Marketing strategy.
• Provide strategic communications counsel to senior and executive leaders on reputation management, crisis communications, and media relations.
• Apply AI to monitor potential brand reputation risks, misinformation, sensitive issues, and changes in public conversation.

Public Relations & Media

• Use generative AI to accelerate research, story development, media pitches, executive briefs, speeches, thought leadership, Q&As, LLM brand visibility, and campaign content.
• Build and maintain strong relationships with media outlets, journalists, and industry influencers.
• Drive proactive media outreach and secure high-impact coverage in top-tier publications.
• Manage press releases, media statements, and industry awards.
• Oversee executive speaking engagements and leadership presentation opportunities, with a particular focus on AI leadership in learning .

Crisis & Issues Management

…