Field Marketing Manager

Position Overview: Reporting to the Sr. Marketing Field and Account Based Marketing Manager, this role is responsible for leading marketing strategy and execution across the Americas, with a primary focus on Entrust’s Identity and Issuance portfolios.

The Field Marketing Manager will develop, implement, monitor, and optimize integrated regional programs and events that engage priority audiences, generate high-quality opportunities, improve conversion through the funnel, and drive disciplined sales follow through. The role will also support channel and partner activities to extend reach, accelerate opportunities, and advance Entrust’s go-to-market priorities across the region.

Responsibilities: Program Execution Lead the development and execution of region-specific marketing plans for Issuance and Identity that align with Entrust’s global initiatives. Translate corporate priorities into targeted programs for priority accounts, personas, and verticals with clear goals for engagement, opportunity creation, and conversion.

Opportunity Quality and Conversion Design programs around the creation and progression of high-quality opportunities, not only lead volume. Partner closely with sales to align on account selection, qualification criteria, handoff expectations, follow-up timing, and next actions. Monitor conversion across key funnel stages, identify gaps, and adjust audience, content, offers, and activation plans to improve pipeline quality and revenue potential.

Cross-Functional Collaboration Lead cross-functional collaboration with sales teams, Product Marketing, Growth Marketing, Brand, Content Strategy, and Sales to identify regional priorities, develop audience-specific content, and coordinate campaign execution. Establish clear ownership and follow-through plans with sales and, where applicable, channel partners to ensure timely outreach, opportunity progression, and visibility into outcomes.

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