Field Marketing Manager, North America

The Field Marketing Manager, North America is a results-driven marketer responsible for developing and executing strategic marketing plans with a portfolio of key partners. This individual contributor role combines partner relationship management, integrated marketing strategy, and hands-on execution to drive partner engagement, demand generation, pipeline growth, and measurable business impact.

Working closely with Channel Sales, regional marketing, Product Marketing, and Global Demand Generation, this role translates business priorities and corporate campaigns into tailored, partner-specific plans. The ideal candidate is a collaborative, data-driven marketer who can build trusted relationships, identify growth opportunities, and manage multiple strategic partner plans from strategy through measurement.

Key Responsibilities

Strategic Partner Marketing Plans

· Own the development, execution, and optimization of annual and quarterly marketing plans for assigned strategic partners across North America.

· Partner with Channel Account Managers and partner stakeholders to align joint marketing priorities with revenue goals, growth opportunities, customer segments, and go-to-market strategies.

· Build tailored, integrated marketing plans that may include digital campaigns, content, webinars, enablement, account-based tactics, customer advocacy, and selective events.

· Develop strong relationships with partner marketing contacts and serve as their primary marketing point of contact.

Integrated Campaign Development and Execution

· Translate global campaigns, messaging, and content into relevant co-marketing initiatives for strategic partners and their target audiences.

· Coordinate campaign development and execution across paid, owned, earned, and partner-led channels.

· Collaborate with internal teams and external agencies to deliver campaign assets, content, communications, and partner enablement materials on time and on brand.

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