Field Marketing Manager (SF)

As a Field Marketing Manager, you will lead the development and execution of regional marketing strategies to support sales goals, drive demand, and enhance brand awareness. This role requires a strategic thinker with a builder mentality that has a strong understanding of the New York or San Francisco tech ecosystem.

• Develop and execute regional field marketing plans and programs to align with sales priorities and pipeline goals.
• Plan and manage events to drive demand, accelerate pipeline, and engage customers.
• Own program management, including event logistics, budget oversight, and vendor coordination.
• Analyze and report on campaign effectiveness, providing insights to optimize future initiatives.
• Collaborate with product marketing to align messaging and go-to-market strategies with field initiatives.
• Prioritize seller requests by expected revenue.
• Represent Baseten at industry events and build brand presence in-market.
• Bachelor’s degree in Marketing, Business, or related field.
• 5-7 years of experience in field marketing in the technology or SaaS industry.
• Proven track record in delivering and optimizing demand generation programs to meet pipeline goals.
• Strong understanding of sales processes.
• Proficiency with marketing tools such as Salesforce & HubSpot.
• Excellent project management skills with the ability to prioritize and execute multiple initiatives simultaneously.
• Collaboratively with a growth mindset.
• Strong interpersonal and communication skills with a collaborative mindset.
• You actively use AI tools to drive your own productivity - in how you analyze data, structure problems, draft communications, and accelerate your work.
• Ability to travel up to 25% for events and meetings.
• (U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
• Paid parental leave
• (U.S. only) Company-facilitated 401(k)