GEO / AI Visibility Specialist (Contract)

About the role

We're building a small, focused execution pod inside Growth Marketing to ship visibility experiments across AI answer engines, community platforms, and third-party listicles. This role is one of three on the pod. You'll work directly with our growth director and our GEO/AEO lead, alongside an ABM/Paid specialist and an SEO specialist.

GEO (Generative Engine Optimization) is the work of getting a brand surfaced in AI-generated answers — ChatGPT, Perplexity, Claude, Google AI Overviews, and others — and in the community conversations and listicles those engines pull from. It's a new, fast-moving discipline that combines SEO instincts, content creation, and community work.

This is an execution role. You'll be measured on what you ship and where the brand shows up — not on slide decks or strategy frameworks. If you're curious about how LLMs surface answers and want to be early in a new field, you'll thrive here.

What you'll do

Build presence in AI answer engines

• Create and optimize content engineered to surface in LLM responses — question-led pages, comparison pages, etc.

• Track where the brand appears (and doesn't) across major AI surfaces and report on coverage trends in specific products (video).

• Identify high-intent prompts we should be visible for, and ship the supporting content.

• Ship two pieces of work per day on average — content, live community insertions, or successful listicle outreach.

Get included in third-party lists and reviews

• Outreach for inclusion in industry listicles, review sites, and category roundups.

• Manage and grow our presence on G2, Capterra, TrustRadius, and similar platforms in collaboration with the internal team.

• Build relationships with analyst-style writers and journalists publishing in the category.

Show up in community conversations

• Participate authentically in Reddit, Quora, Hacker News, and other community discussions where the brand should be in the conversation.

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