Global Brand Activation Manager

Job Responsibilities :

Responsible for driving the planning and execution of global brand activation initiatives across product categories, campaigns and key marketing moments. Working closely with global and regional marketing teams, business units and cross-functional stakeholders, this role translates marketing strategies into actionable activation plans and ensures consistent, integrated brand execution across markets and channels.

The role oversees end-to-end project management, creative asset development and campaign enablement, ensuring timely delivery, operational efficiency and alignment with overall marketing objectives. • Develop and execute activation plans: Partner with global and regional marketing teams, business units and creative teams to translate marketing strategies into actionable activation plans across product categories, campaigns and key seasonal moments.

• Lead end-to-end project management: Drive the planning and execution of marketing activation initiatives, establishing project timelines, milestones and deliverables while managing cross-functional dependencies, resolving execution challenges and escalating risks or delays.
• Oversee creative development and asset delivery: Develop creative briefs and asset requirements, working with internal creative teams and external agencies to manage the end-to-end development, production, review, approval and distribution of marketing materials across social, digital, e-commerce, retail, events and other marketing channels.
• Drive cross-functional activation: Collaborate with social, esports, design, business development, partnerships and other marketing teams to coordinate creative assets and deliverables that support brand activations, events, sponsorships and integrated marketing initiatives.
• Develop campaign toolkits and playbooks: Create and maintain scalable campaign toolkits and activation playbooks, including communication guidelines, copy, creative assets, social content, e-commerce materials and in-store activation resources to enable consistent execution across teams and markets.
• Track and evaluate activation performance: Monitor campaign execution against agreed KPIs, consolidate performance results and identify opportunities to improve activation effectiveness and operational efficiency.
• Perform other duties as assigned.

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