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Global Marketing Automation & Marketo Manager
uipath · Bucharest, Bucharest · Posted 10 days ago
Own Marketo execution and governance for UiPath's global programs, with email as the core of a role that shapes how campaigns are built and scaled across the business.
At UiPath, we believe in the transformative power of automation to change how the world works. To support our global growth, we’re looking for a Marketing Automation Manager who will own the execution, optimization, and governance of marketing programs in Marketo, with email marketing as a core, but not exclusive, component of the role.
As a Global Marketing Automation & Marketo Manager, you will be responsible for end-to-end campaign execution in Marketo, including program setup, smart campaigns, lifecycle statuses, integrations, and reporting. Approximately 60% of your work will focus on email marketing, with the remaining scope covering broader marketing automation strategy, program architecture, and operational excellence. You’ll partner closely with Demand Generation, field Marketing, ABM, Events, and Partner Marketing teams to ensure campaigns are built correctly, tracked accurately, and optimized for performance.
This is a senior Individual Contributor role.
WHAT YOU'LL DO AT UIPATH
- Marketing Automation & Program Management
- Own the build and execution of Marketo programs, including event, webinar, gated content, ABM, and partner campaigns
- Design and maintain program structures, channels, statuses, and smart campaigns:
-Ensure accurate lead flow, scoring, lifecycle progression, and attribution
-Validate integrations, tracking, and data flow prior to campaign launches
- Email Marketing (≈60% of role):
-Build, deploy, and optimize email campaigns using Marketo templates and best practices
-Advise stakeholers o email strategy, segmentation, cadence, and messaging
-Customize templates using HTML/CSS when needed
-Conduct A/B and multivariate testing across subject lines, content, CTAs, and timing
- Campaign Execution & QA
-Implement best practices for QA, approvals, and launch readiness
-Partner with stakeholders to translate campaign requirements into scalable automation
-Ensure all programs align with global brand guidelines and email standards
- Reporting & Optimization
…
This posting is sourced from uipath's own career site — applying takes you there directly.
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