Growth Marketing Lead

We're hiring a senior Growth leader to architect and operate our growth engine from the ground up — hands‑on. This isn't a "manage the agency" role. You'll be the one designing the system, wiring the stack, running the experiments, and shipping the assets. You think in funnels and frameworks, build measurement infrastructure before you launch campaigns, and treat go-to-market as an engineering discipline: instrument, test, iterate, scale.

You'll work directly with Sales, RevOps, Product, and Brand to turn signal into pipeline — and you'll be the one who actually builds the things that make that happen. Critically, you'll own the number: net new business in the form of marketing qualified leads is your north star, and you'll be accountable for hitting it. This will be a high-visibility role with incredible growth opportunities.

Ad Engine Ownership & Performance Marketing

• Own the design, build, and continuous optimization of our ad engine across paid search, paid social, programmatic, and video — with a focus on efficiency, scale, and measurable pipeline contribution.
• Architect audience segmentation, bidding strategies, creative rotation logic, and budget allocation frameworks to maximize return on ad spend.
• Move beyond channel management: treat the ad engine as a product, iterating on targeting logic, landing page pairings, offer variants, and conversion pathways to compound performance over time.
• Own hands‑on execution — you're in the platforms, not just reviewing reports.

Driving Net New Business: MQL Ownership

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