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Verkada logo

Growth Product Manager, Access Control

Verkada · San Mateo, CA · Posted 9 days ago

$205k–$240kmgr
6+ yrs expSQLCRMGoogle SheetsGo-to-Market StrategySales EnablementProduct MarketingData AnalysisA/B Testing

Own growth strategy for Verkada's Access Control business, one of its largest and fastest-growing lines, turning cross-sell data into sales plays and measurable revenue.

Access Control is one of Verkada's largest and fastest-growing businesses, and we're looking for a high-agency Product Growth Manager to unlock its next phase of growth. You'll drive growth initiatives from idea to impact, identifying opportunities and turning them into measurable revenue.

This is a highly commercial role spanning the entire customer funnel. You’ll devise and execute strategies involving analyzing our customer base to find cross-sell opportunities, building targeted campaigns, creating sales plays, training the field, working directly with reps to activate accounts, and then measuring and improving pipeline and conversion.

Product Growth Management is a marketing function that is embedded within the Product Management team, working extremely closely with Verkada’s Marketing, Sales, and Operations teams. This is a high-impact individual-contributor role with significant autonomy and visibility. (Note that this is not a Growth Product Manager role and does not involve working with software or hardware engineers to drive product changes.)

Develop the growth strategy for a specific product area

  • Identify the highest-leverage opportunities to increase pipeline and bookings across new customers, existing customers, verticals, partners, and product use cases
  • Develop hypotheses about what is constraining growth, validate them with data and field research, and translate them into clear action plans
  • Segment customers and prospects using product, market, and CRM data to identify the audiences, accounts, and sellers most likely to convert

Build and execute growth programs

…

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There are 342 open roles at Verkada right now. This role is one of 2,415 Product Manager openings and centers on SQL, CRM, Go-to-market Strategy, and Data Analysis.

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