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GTM Change Enablement Senior Principal
Workday, Inc. · Pleasanton, CA · Posted 4 days ago
Own the change enablement strategy for Workday's GTM transformation, shaping adoption across Sales, Customer Success, and Marketing as a senior spokesperson to executives.
Your work days are brighter here.
About the Team It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and focus to the business of enterprise applications. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun. Business Technology(BT) in Workday continues its mission to deliver unparalleled value to our business partners and customers. The Strategy and Business Operations team works with stakeholders within BT and outside to define, align on, and implement the strategic programs and operations. The team is also responsible for standardizing program methodologies, tools and operations/metrics across the BT organization to provide a unified experience to business stakeholders and customers. About the Role
We're looking for an experienced Change Enablement professional to serve as the senior voice for change and adoption across our Go-to-Market (GTM) systems landscape — including CRM, quote-to-cash, and the broader GTM platform ecosystem that our Sales, Customer Success, and Marketing teams rely on every day. As a P6 Senior Principal, Individual Contributor, your immediate focus will be the enablement strategy for our GTM transformation program, a critical, high-visibility initiative reshaping how GTM teams sell, service, and grow our business. This role works on issues that directly impact selling success and addresses future-state GTM concepts, systems, and ways of working — not just the next release. You'll exercise wide latitude in determining the objectives and approach for critical, ambiguous assignments, and you'll build formal networks with key decision makers across GTM leadership, Business Technology, and Program Management, often serving as a spokesperson for change enablement in front of senior and executive stakeholders. As an expert in the field, you'll apply deep change management and GTM systems knowledge to resolve critical issues and shape broad-reaching enablement design — operating with greater autonomy and strategic scope than a typical senior manager-level role, and without formal people management responsibility. A track record of enabling complex GTM or CRM systems change, a sharp instinct for what will and won't land with sales and customer-facing teams, and a strong point of view on how AI is transforming GTM workflows (from AI-assisted selling to forecasting and service) are all critical to success here.
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This role centers on Change Management, Gtm Systems, CRM, and Enablement Strategy. There are 406 open roles at Workday, Inc. right now.
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