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GTM Manager, Media Strategy & Execution
GoodRx · Remote USA · Posted 57 days ago
We are seeking a GTM Manager, Media Strategy & Execution to help activate GoodRx’s HCP and DTC media strategies across the commercial organization. Reporting to the HCP GTM Strategy Director, this role translates longer-term strategy into launch plans, positioning, pricing and packaging guidance, sales enablement, training, and field-ready tools for pharmaceutical brands and agencies.
This is a hands-on, cross-functional role for a commercially minded operator who can turn complex product and media concepts into clear customer stories and practical execution plans. The role partners closely with Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations to move initiatives from strategy through launch and iteration.
GTM activation and commercialization
- Translate HCP and DTC media strategy into quarterly and in-market activation plans, workplans, deliverables, owners, and timelines.
- Drive launch and rollout plans for new capabilities, sponsorships, and packages – identifying dependencies, risks, and decision points early.
- Coordinate cross-functional launch readiness across Sales, Product, Analytics, Marketing, Legal, Client Success, and Revenue Operations.
- Support high-priority pitches, RFPs, agency conversations, and strategic client opportunities with tailored narratives, solution recommendations, and commercial materials.
- Partner with Product, Analytics, and Insights teams to turn capabilities and performance evidence into differentiated value propositions and commercially relevant proof points.
- Monitor relevant competitor activity, pharmaceutical industry trends, agency behavior, and market feedback to inform messaging and near-term GTM tactics.
Sales enablement and field readiness
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This role centers on Go-to-market (gtm), Bachelor's Degree, Sales Enablement, and Launch Planning. There are 12 open roles at GoodRx right now.
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