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HCP Marketing Director
GoodRx · Remote USA · Posted 4 days ago
Shape GoodRx's go-to-market strategy for healthcare professional audiences, owning the HCP roadmap and advising senior leaders on future products.
About the Role: We are seeking a dynamic, experienced HCP Marketing Director to play a key role in promoting GoodRx’s products and services to healthcare professionals. This role is critical in shaping our go-to-market strategy for our healthcare professional audiences, ensuring our solutions resonate with their needs to foster strong relationships that drive business growth.
The ideal candidate will be a solution-focused, action-oriented team player with a deep understanding of digital health technologies, clinical workflows and audience-centric marketing strategies. They will work cross-functionally with sales, product, channel leads and data teams to drive strategy and align engagement efforts with business objectives.
Key Responsibilities:
- Own the HCP marketing strategy and roadmap, translating company priorities and insights into integrated plans.
- Develop and implement strategic marketing plans to drive awareness and expand perceptions of GoodRx among healthcare professionals.
- Identify and segment clinical audiences to tailor marketing approaches for increased engagement and retention
- Translate complex product and data capabilities into compelling value propositions for a clinical audience.
- Drive awareness and adoption of new features and capabilities through targeted outreach, education, events and engagement campaigns.
- Oversee the execution of marketing campaigns, partnering closely with creative and channel leads to ensure compelling collateral development and outreach.
- Define KPIs and measure the impact of efforts, continuously refining strategies based on data-driven insights.
- Establish strong partnerships with relevant stakeholders, including product, sales, analytics, to ensure alignment on strategy, KPIs and timelines.
- Manage the assigned budget—or recommend investment and resource allocation, if spending authority sits elsewhere.
- Serve as the principal advisor to senior leaders on healthcare professional marketing strategy, translating insights and market developments into recommendations for future products.
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This posting is sourced from GoodRx's own career site — applying takes you there directly.
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This role centers on B2B Marketing, B2C Marketing, Healthcare Marketing, and Clinical Marketing. There are 12 open roles at GoodRx right now.
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