Head of Managed Channels

Few companies on earth have sent more emails than Groupon. For fifteen years the daily deal email was the business — it built one of the largest owned audiences in e-commerce and taught a generation of marketers what a send could do. That audience is still here, and it now hears from us across email, push, web push, SMS, RCS, WhatsApp and the in-app inbox. The machinery behind it has been rebuilt: Bloomreach runs as CDP and intent engine, messaging vendors are consolidated, and most of the sending, targeting and reporting is already automated. What is not solved is the part that matters most: what the customer actually sees. Our messages are still built around the deal, not the customer — the creative, the copy, the offer framing and the story we tell across channels have not kept pace with the machinery underneath them, and that is the ceiling on the whole portfolio. This role exists for a creative leader who knows what makes someone open, read and buy, and who wants to prove it at a scale almost no one gets to work at — using AI as their studio, so every idea can be designed, written, tested and read out in days rather than weeks.

WHO YOU'LL WORK WITH

You report to Josef Buryan, Chief Marketing Officer. You lead the Managed Channels team — a channel lead and a small group of specialists across email, push and messaging — and you are the business owner facing the Managed Channels engineering squad, the CDP/Bloomreach team, CRM Lifecycle, Pricing & Promotions and Data & Analytics. You will sit in the weekly business review and be asked, by name, what your channels did for revenue last week.

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