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Job Opening

Cohere logo

Head of Marketing Operations

Cohere · Toronto, Ontario · Posted 7 days ago

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10+ yrs expMarketoSalesforceLookerGA46senseSQLMarketing AttributionMarketing Analytics

Own marketing's attribution methodology and the governed data behind pipeline numbers at a fast-growing enterprise AI company, leading the ops, automation and analytics team.

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

You'll lead marketing operations and analytics at Cohere. That covers the team, the martech stack, how we measure marketing's contribution to pipeline, and the budget and pipeline numbers marketing plans against. When leadership asks what marketing produced last quarter and what to fund next, the answer starts with your numbers.

The role reports to the VP of Brand. You'll work most closely with the Marketing Chief of Staff and the heads of Growth and Demand and Product Marketing, and every week with Revenue Operations, Sales Operations & Finance. Web operations is part of marketing but doesn't report to this role.

You'll manage the marketing operations, automation, and analytics and data operations staff, and hire where you find gaps. Marketing is growing rapidly, so you'll also bring acquired companies' systems and data into our stack.

The attribution methodology is yours, documented and signed off by Marketing, Revenue Operations and Finance. Each quarter you'll present marketing's pipeline contribution to the executive team and say what you'd change. Your analysts do the same for the program teams in Growth and Demand, Events and Product Marketing, showing which campaigns and channels are paying back their spend.

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This role centers on Marketo, Salesforce, SQL, and Looker. There are 124 open roles at Cohere right now.

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