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Head of Passion, Music
The Lego Group · Billund · Posted 4 days ago
Define and lead LEGO Group's music portfolio and business, turning music culture and audience insight into products, partnerships and marketing for older kids and teens.
Job Description Just imagine building music into a meaningful growth platform that connects creativity, culture and fandom with new generations of builders. Then make it real!
About the role As our Head of Passion, Music, you'll define and lead the LEGO® Group's music portfolio and business, helping shape its long-term strategic agenda. This Director Specialist role is based in Billund, Denmark. You'll turn music culture, audience insights and commercial opportunities into products, experiences, partnerships and marketing that build relevance with older kids, teens and emerging audiences.
Required Qualifications · Led a long-term music, entertainment or youth-culture business strategy alongside near-term commercial delivery. · Translated consumer, cultural and music trends into products, experiences and campaigns for youth audiences. · Owned P&L accountability and business performance for a global portfolio or category. · Built partnerships across the music ecosystem, including artists, labels, management companies or platforms. · Delivered culture or youth marketing campaigns using shared, earned and owned media. · Led global product, marketing and commercial initiatives across design, entertainment, partnerships, brand development, digital channels, licensing and market teams.
Preferred Qualifications · Built and scaled a business, category, brand or portfolio within music, entertainment or a closely related sector. · Led integrated product development, marketing and commercial initiatives at senior level. · Held P&L responsibility with accountability for business results. · Created integrated product and marketing programmes informed by youth culture, fandoms and global consumer trends.
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This posting is sourced from The Lego Group's own career site — applying takes you there directly.
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There are 429 open roles at The Lego Group right now. This role centers on P&l Management, Product Strategy, Partnerships, and Youth Marketing.
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