Head of Scaled Demand

About the Team

This role sits within Integrated Marketing and partners closely with SMB Sales, Marketing Ops, Lifecycle, and Product Analytics.

We operate a hybrid PLG + sales motion, where a large portion of demand is generated through product and inbound, but monetised through a mix of self-serve and sales-assisted conversion. This role will work directly with the SMB team.

About the Role

Most growth teams optimise for traffic and pipeline. This role is about conversion. Miro has strong inbound, solid product-market fit, and a growing enterprise motion. What’s missing is a system to convert high-intent users who are already in our funnel but aren’t converting today. This role builds that system. You’ll create and operate a scaled demand engine that sits between self-serve and sales. The focus is simple: capture high-intent users at the point of friction and convert them quickly through human-led engagement.

This is a build role. You’ll own the motion end-to-end, stand it up from zero, and prove it works. AI is core to how this gets built. Not as a layer on top, but embedded in targeting, routing, and execution from day one.

What you’ll do

• Build and launch a scaled demand engine focused on conversion, not top-of-funnel
• Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion
• Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting
• Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR
• Work directly with SMB reps to drive high-velocity conversion
• Partner with Marketing Ops to build routing, enrichment, and automation workflows with AI embedded throughout
• Define and implement attribution and incrementality frameworks from day one
• Build dashboards that clearly show impact vs existing channels
• Rapidly test, iterate, and improve performance based on real conversion data

What you’ll need

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