Head of Web Strategy and Services

Manager, Growth Marketing (M08)

We’re looking for a Manager, Growth Marketing (Head of Web Strategy & Services) to join our team in Vancouver and own asana.com as our front door and as a measurable driver of web conversion and sales pipeline . The Asana Marketing team is responsible for fueling business growth and building a brand customers love, partnering across the business to create a holistic digital strategy that ensures our website looks, performs, and drives measurable results in telling Asana’s story to the world . In this role, you will set the strategy for how key personas discover, understand, and navigate the site, while leading web strategy, localization, web platform (CMS), and the engineering capacity that brings it to life .

This role is based in our Vancouver office with an office-centric hybrid schedule . The standard in-office days are Monday, Tuesday, and Thursday . Most Asanas have the option to work from home on Wednesdays . Working from home on Fridays depends on the type of work you d o and the teams with which you partner . If you're interviewing for this role, your recruiter will share more about the in-office requirements .

• Set a customer-journey-led vision for asana.com that makes our multi-product portfolio clear for every key persona, from new visitors to trial users and enterprise customers .

• Own the website's contribution to web conversion and pipeline, establishing a robust measurement framework and analytics practice that makes performance visible across the business .

• Build and prioritize the global web roadmap by synthesizing user research, analytics, experimentation, and cross-functional stakeholder input .

• Establish operational rigor across planning, intake, prioritization, and release cycles, ensuring the website ships quickly while maintaining high quality and governance .

• Drive an AI-first web operations model, integrating AI tools to accelerate content workflows, QA, localization, and data analysis .

…