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iCloud Central Marketing Strategist
AIK · Posted 15 days ago
Own the acquisition, engagement, and retention strategy for iCloud+ across its bundled offering, partnering with Apple services teams on integrated cross-service growth initiatives.
Summary: Join the team that brings iCloud to life for millions of people every day. We’re looking for a Marketing Strategist to drive acquisition, engagement, and retention for iCloud+, including growing the value of iCloud+ as a bundled offering and partnering across Apple services on integrated growth initiatives.
Description: In this role, you will develop and scale growth programs across the customer lifecycle for iCloud+. You will partner with teams across marketing, product, engineering, analytics, design, operations, legal, and privacy, as well as media services counterparts, to deliver integrated campaigns and customer experiences.
You will use customer insights, experimentation, and performance data to identify opportunities and bring new features, communications, partnerships, and cross-service initiatives to market.
Key Responsibilities: Lead acquisition, engagement, and retention strategies for iCloud+. Grow awareness and adoption of iCloud+ as a bundled offering. Partner with media services teams on integrated campaigns and cross-service initiatives. Develop and optimize customer journeys using insights, experimentation, and performance data. Translate business and customer needs into clear requirements and implementation plans. Support launches of new features, partnerships, bundle benefits, and lifecycle programs. Partner with international teams to scale programs and support market-specific strategies.
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This role centers on Growth Marketing, Lifecycle Marketing, Customer Journey Optimization, and Experimentation. There are 152 open roles at AIK right now.
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