Industry Marketing, Financial Services Lead

The Financial Services industry operates in one of the most complex, highly regulated, and high-stakes environments, where trust is hard-earned, customer expectations are rising, and the cost of getting it wrong is significant. Success demands exceptionally high standards across security, compliance, and customer experience, all while navigating legacy systems, fragmented data, and the growing pressure to innovate at the pace of a rapidly evolving digital world.

As Industry Marketing Lead for Financial Services, you know the industry inside and out, and you understand the evolving needs of marketers in this space. An extended member of the Braze Product Marketing team, you’ll own every element of how Braze shows up in this market. You’ll set the strategy, write the industry narrative and positioning, create the plays the field can run, and develop the solutions that address the financial marketer’s unique regulatory and engagement challenges. You’ll work closely with sales, product, partnerships, customer success teams, and other Braze marketing teams to build Braze’s Financial Services business. This role’s day-to-day allows for both building strategy and hands-on execution as we continue to invest in this key industry.

Key Responsibilities:

Architect the Industry Marketing strategy:

• Lead the development and execution of a comprehensive marketing strategy tailored to the Financial Services industry.
• Collaborate with revenue and product teams to align Braze’s products and value proposition with industry-specific marketing objectives and business outcomes.
• Develop a go-to-market strategy targeting key Financial Services audiences, leveraging industry insights to drive platform adoption.
• Build a roadmap of 1:many and 1:few assets (sub-industry POVs, GTM plays, pitch narratives, demo stories) for the most important segments of Financial Services

Own and deliver the financial services narrative and point of view

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