Integrated Campaign Manager

Location: While this position is posted in a specific location, all of Oyster’s positions are fully remote and you can work from home. Forever. To create the best experience for our new hire, this role requires you to be based within UTC−6 to UTC+3.

Oyster is hiring an Integrated Campaign Manager to lead the planning and execution of integrated growth campaigns for global prospective customers, turning target accounts into pipeline and accelerating open opportunities. Reporting to the Director of Demand Generation and Growth Marketing, you'll partner closely with our Product Marketing, Brand, Digital, Events, Ops, and Sales teams to deliver one coherent buyer journey across every channel.

This is a role for a marketer who wants their work measured in pipeline, not page views. You’ll own Oyster’s integrated campaigns end to end. Deciding the strategy, the channel mix and the spend, and you’ll see directly how your work drives revenue. You’ll sit at the centre of Marketing and Sales, with the scope to shape how we reach companies hiring across borders.

Key Responsibilities

Demand Generation & Campaign Execution

• Develop, execute and optimize multi-channel demand generation campaigns. Including content syndication, webinars, virtual events, email nurtures, direct mail, referral programs, and demo programs: to drive net-new pipeline and accelerate open opportunities.
• Build quarterly campaign plans that balance always-on programs with high-impact moments for the full prospect lifecycle, modeled backward from pipeline goals to determine program mix and spend.
• Partner with Product Marketing and Brand to turn positioning into campaign messaging, offers, and content that is tested and refined based on results.
• Build campaign enablement (talk tracks, email templates, one-pagers) and align with BDRs on follow-up expectations so campaign interest converts into meetings.
• Manage timelines, budget, and resources to ensure successful campaign delivery with ROI accountability.

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