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Job Opening

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Lead Product Marketing Manager - Verticals

Ramp · New York, NY · Posted 29 days ago

mgr
7+ yrs expB2B marketingProduct marketingGTM strategyIndustry marketingVertical SaaSSales strategyCampaign managementData analytics

Own end-to-end vertical GTM strategy for construction and nonprofit markets, influencing product roadmap and scaling Ramp's differentiation in operationally complex industries.

Ramp already serves thousands of organizations in industries where financial operations work differently: construction companies that manage spend by job and cost code, nonprofits that report by fund and grant, and public-sector organizations accountable for every taxpayer dollar.

We are hiring a Lead Product Marketing Manager, Verticals to turn those differences into a durable growth advantage.

You will own Ramp's vertical GTM operating model, beginning with Construction / A&E and Nonprofits / Public Sector. You will decide where Ramp should invest, become the resident expert on how finance works in those markets, influence the product roadmap, and build the cross-product narratives and motions that help Ramp win.

This is not a content-only, campaign-only, or sales-enablement role. You will own the full vertical business read: market choice, ICP, product readiness, positioning, pipeline, win rate, activation, adoption, attach, campaign performance, and the next product or GTM intervention.

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Related roles

There are 183 open roles at Ramp right now. This role is one of 38 Product Marketing Manager openings in New York, NY and centers on B2B Software Marketing, Gtm Strategy Development, Industry/vertical Marketing Experience, and Product Strategy Influence.

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