Lead Web Designer

As a Lead Web Designer at Persona, you'll join our growing Brand Studio to help define and build our website and other consumer-facing digital experiences. With a primary focus on our marketing website, you'll lead design exploration and set the bar for thoughtful, exceptionally crafted work.

This is a lead role, so you should feel comfortable taking the initiative to jump right in, facilitate cross-functional conversations and alignment and develop/presenting ideas. You'll need a strong understanding of how to build and scale design systems, plus the drive to keep pushing the work forward in an always-evolving space. This role requires close collaboration across teams and the ability to manage projects of varying scope and complexity cross-functionally.

With a rebrand just underway, this is a rare opportunity to help shape our visual system at a foundational moment and make a real impact.

WHAT YOU'LL DO AT PERSONA

• Design and deliver category-defining digital experiences across our marketing website and other interactive touchpoints (event activations, micro-sites, digital collateral)
• Lead the redesign of our upcoming marketing website, from strategic alignment and scoping through design, implementation, and stewardship
• Partner with the web team on day-to-day site needs, enabling the marketing team to keep iterating and building for today's needs
• Champion a new era of design and build processes, partnering closely with engineering and using the latest prototyping and AI tools to bring ideas to life beyond the brief
• Help build a culture of feedback and collaboration among designers, cross-functional partners, and executive stakeholders
• Develop a deep understanding of Persona's brand and play a defining role in where it goes next

WHAT YOU'LL BRING TO PERSONA

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