Manager, Seller Retention & Engagement Marketing

Company Description Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy employee, you will address unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

What's the Role? Etsy is seeking a highly analytical Manager to lead our Seller Retention & Engagement Marketing (REM / CRM) team. The team owns how Etsy communicates with sellers across email, push, and other owned channels, helping sellers get started, grow, and stay successful on the marketplace.

The ideal candidate has marketed to businesses (B2B) or to the supply side of a marketplace before, and brings rigor to every decision: what we send, to whom, how often, and whether it moved seller outcomes. You'll lead a cross-functional team spanning lifecycle marketing, strategy and planning, operations, and development. You'll decide how the team delivers against our seller priorities, turn those priorities into a clear quarterly plan, and build the operating practices that let teams across Etsy reach sellers with relevant, timely communications without over-messaging them.

This role sits at the intersection of lifecycle marketing, seller education, product, and analytics. It requires someone who can speak for the seller inside Marketing, find the signal in detailed analysis, and make sound calls when the data is incomplete.

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