Marketing Data Science Lead

Do you want to turn data into smarter marketing decisions and better business results?

About the role

At Tele2, data, AI and agentic tools are already a core part of how we work. As Marketing Data Science Lead, you will extend their impact across Comviq, Tele2 B2C and Tele2 B2B. You will combine marketing science with AI to deepen our customer understanding, measure what drives growth and guide where we invest.

You will be the marketing department’s go-to expert for advanced analytics and AI. You will build models, run experiments and turn customer insights and data into solutions that show what really drives sales and make our marketing smarter. This is a hands-on role where you will support the whole marketing team in our decisions. You will work closely with the Marketing Director, our AI/Data function and colleagues across marketing.

You will strengthen marketing’s in-house analytical expertise, building on Tele2’s shared data and AI capabilities.

Key responsibilities

• Build and own our measurement framework, including marketing mix modeling, experimentation and incrementality testing, and systematically test our media spend to understand how we should invest.
• Own our customer insights from external research, including brand tracking, ad tracking and NPS, and combine them with our own data to get a complete picture of our customers and brands.
• Drive personalization and AI-driven decisioning across channels, together with the marketing team and other commercial teams across the organization.
• Turn complex analyses into clear recommendations that guide budget allocation and business decisions.
• Make data a natural part of the team’s everyday work by improving data quality, building dashboards that give everyone access to insights, setting up smarter ways of working and sharing your knowledge.
• Explore and develop how AI and agentic tools can make our analysis and experimentation faster and smarter, while maintaining analytical rigor and human oversight.
• Act as the bridge between marketing and our AI/Data function, making sure new data and AI capabilities turn into real business value.

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