Marketing Manager B2B

About the job

As a Marketing Manager within Tele2 B2B, you will lead and drive the operational delivery of integrated marketing activities and campaigns. Organizationally, this role sits within the B2C Marketing department, collaborating closely with B2B stakeholders. Your primary mission is to ensure that our initiatives are executed efficiently, on time, and with maximum commercial impact and lead generation. In this dynamic, operational role, you will support the Marketing Lead in translating overarching strategy into high-performing marketing execution. This is a 7 months substitute for parental leave.

Your key responsibilities and tasks:

• Lead, plan, and execute end-to-end delivery of B2B marketing campaigns and Go-to-Market (GTM) activities – from initial briefing to follow-up.
• Design, build, and optimize email marketing as well as automated communication (lead-nurturing workflows) across the customer journey using our MarTech stack and email marketing platform.
• Produce and oversee engaging B2B content and copy across digital channels, including articles, guides, customer success stories, email copy, and sales enablement assets.
• Partner closely with Commercial, Sales, CVM, PR, Online, In-house Studio, and external creative/media agencies to ensure cohesive messaging and aligned execution.
• Continuously monitor, analyze, and report on campaign KPIs, inbound lead generation, traffic, and marketing ROI to identify growth and optimization opportunities.
• Plan and coordinate campaign deliverables, production schedules, and budgets to ensure on-time delivery against commercial targets.

Who are you? To thrive and succeed in this role, we believe that you are a structured, hands-on, and commercial driven Marketing Manager who excels in a collaborative, fast-paced environment.

Mandatory qualifications:

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