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Marketing Manager, Programmatic Advertising, Amazon Autos
Amazon · New York, NY · Posted 1 day ago
Own the Amazon DSP channel for Amazon Autos, managing a significant growing programmatic budget and designing the A/B and brand lift tests that shape how car shoppers are reached.
Amazon Autos is reinventing how people discover, research, and buy cars. Programmatic advertising through the Amazon DSP (ADSP) is one of our most important awareness and demand-generation channels, connecting high-intent car shoppers to the Amazon Autos experience across display, online video, and streaming TV at the moments that matter most. The ADSP channel is how we show up programmatically to drive qualified traffic, maximize channel efficiency, and improve the shopper experience end to end. We are seeking a hands-on, highly analytical Marketing Manager to manage the Amazon DSP channel for Amazon Autos. This is a true channel-manager role: you will help shape the channel strategy, manage and pace a significant media budget, and run the day-to-day setup, pacing, and optimization of our programmatic campaigns. You will be actively managing campaigns in the Amazon Ads / DSP interface, with deep expertise in how to structure, optimize, and scale campaigns and extract the best possible results from every lever the platform offers. The role requires a highly analytical mindset and a curiosity to seek out new possibilities. You will read performance both at a top-line channel level and granularly within the campaign structure, and understand how this translates to on-platform performance. You will balance the art and science of advertising, with deep strength on the technical side of marketing as well as the creative and experimental side, consistently using one to inform the other. You will be accountable for your channel's day-to-day performance, applying learnings across campaigns and audiences, partnering with more senior colleagues on larger or more ambiguous bets and constantly looking for new ways to experiment as Amazon Autos helps blaze a trail within Amazon Ads. The successful candidate will think strategically and execute rigorously. You must be able to thrive in an entrepreneurial environment and not be hindered by ambiguity or competing priorities. …
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This role is one of 63 Marketing Manager openings in New York, NY and centers on Amazon Dsp, Data Analysis, Excel, and Tableau. There are 17,473 open roles at Amazon right now.
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