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Marketing Manager
Razer Inc. · Taipei, Taiwan · Posted today
"Own marketing for Razer's Taiwan, Hong Kong and Macau markets, with Taiwan as the primary focus, driving local launches and campaigns for a major gaming brand."
Job Responsibilities :
Razer is looking for a dynamic, results-driven Marketing Manager to drive marketing strategy and execution across Taiwan, Hong Kong and Macau, with Taiwan as the primary focus market. Based in Taiwan and reporting to the APAC Marketing Director in Singapore Headquarters, you will be responsible for strengthening Razer's brand presence, driving consumer engagement and supporting market share growth through impactful marketing initiatives. This is a hands-on role for a marketing professional who combines strong execution capabilities with creative thinking and commercial awareness. You will work closely with APAC Marketing, local Sales teams, distributors, retailers, agencies and partners to deliver successful marketing programs across the assigned markets. Key Responsibilities Market Strategy & Growth
- Develop and execute marketing plans for Taiwan, Hong Kong and Macau, with Taiwan as the primary focus.
- Translate APAC marketing priorities into locally relevant campaigns that drive brand awareness, market share and commercial growth.
- Monitor consumer trends, competitor activities and market developments to identify growth opportunities.
- Work closely with Sales and distribution partners to align marketing initiatives with business objectives.
- Support annual marketing planning and recommend activities based on market opportunities and priorities.
Go-to-Market & Product Launches
- Plan and execute marketing activities for new product launches across assigned markets.
- Ensure strong GTM readiness across retail, channel, PR, digital, social media and influencer touchpoints.
- Localize regional and global campaigns to maximize relevance and impact in each market.
- Collaborate with Sales to support product launches, promotional campaigns and channel sell-through initiatives.
Retail & Channel Marketing
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This posting is sourced from Razer Inc.'s own career site — applying takes you there directly.
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This role is one of 874 Marketing Manager openings and centers on Integrated Marketing, Go-to-market, Retail Marketing, and Pr. There are 151 open roles at Razer Inc. right now.
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