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Marketing Manager, Search & Discovery, Amazon Autos

Amazon · New York, NY · Posted 3 days ago

$79k–$152kmgr
4+ yrs expPaid SearchYouTube AdsGoogle AdsBidding StrategyBudget PacingKeyword StrategyAudience TargetingA/B Testing

Run hands-on paid search and YouTube campaigns for a car marketplace rebuilding how people discover and buy vehicles, with ownership of bidding, pacing, and A/B tests from day one.

Amazon Autos is reinventing how people discover, research, and buy cars. Paid search/Discovery is one of our most important demand-generation channels, connecting high-intent car shoppers to the Amazon Autos experience at the exact moment they're looking. The Search Discovery channel is how we show up across paid search and adjacent discovery surfaces to drive qualified traffic, maximize channel efficiency, and improve the shopper experience end to end.

We are seeking a hands-on, highly analytical Marketing Manager to manage the Search Discovery channel for Amazon Autos. This is a true channel-manager role: you will run day-to-day campaign management and optimization of Paid Search as our primary channel, with YouTube as a key secondary channel, and you'll help shape how we show up in emerging search-based channels (vehicle listing ads, AI Agent Ads, etc.). You will be actively managing campaigns in the ad platforms, with expertise in how to structure, optimize, and scale campaigns. The role requires a highly analytical mindset and a curiosity to seek out new possibilities. You'll read performance both at a top-line channel level and granularly within the campaign structure, and you'll be as strong on the technical side of marketing as you are on the creative and experimental side, consistently using one to inform the other. You will be accountable for your channel's day-to-day performance, applying learnings across campaigns and surfaces as the channel grows, and partnering with more senior colleagues on the bets that are larger or more ambiguous.

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There are 17,473 open roles at Amazon right now. This role is one of 63 Marketing Manager openings in New York, NY and centers on Paid Search, Youtube Ads, Data Analysis, and Excel.

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