Marketing Manager

About the job As a Marketing Manager within Tele2 B2B, you will lead and drive the operational delivery of integrated marketing activities and campaigns. Organizationally, this role sits within the B2C Marketing department, playing a key operational role in supporting the B2B organization. Your mission is broad and hands-on: you will support the B2B organization across the full spectrum of marketing activities, ensuring initiatives are executed efficiently, on time, and with maximum commercial impact. In this dynamic role, you will support the Marketing Lead in translating overarching strategy into high-performing marketing execution.

This is a temporary position (parental leave cover) for one year, running from mid-December 2026 to mid-December 2027.

Your key responsibilities and tasks:

• B2B Marketing Support & Enablement: Act as the go-to marketing partner for the B2B organization, handling end-to-end marketing needs, supporting business priorities, and driving commercial initiatives.
• Campaign & GTM Execution: Lead, plan, and execute delivery of B2B marketing campaigns and Go-to-Market (GTM) activities – from initial briefing to follow-up.
• Content & Copywriting: Produce and oversee engaging B2B content and copy across digital channels, including articles, guides, customer success stories, and sales enablement assets.
• Cross-Functional Collaboration: Partner closely with Commercial, Sales, CVM, PR, Online, In-house Studio, and external creative/media agencies to ensure cohesive messaging and aligned execution.
• Performance & Optimization: Continuously monitor, analyze, and report on campaign KPIs, traffic, and marketing ROI to identify growth and optimization opportunities.
• Resource & Timeline Management: Plan and coordinate campaign deliverables, production schedules, and budgets to ensure on-time delivery against commercial targets.

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