Marketing Manager, VAS Integrated Marketing

An experienced B2B Marketing Manager who develops and executes demand generation and account‑based marketing (ABM) programs to strengthen Visa’s leadership in Value-Added Services. Being part of the VAS marketing team, working closely with Sales, Product, Field, and Commercial teams, the role delivers integrated, cohesive initiatives in key regions around the world.

T his role is part of a global organization, success requires a regional mindset and a deep understanding of local business environments. This is an individual contributor position that partners across global teams while driving outcomes and building relationships within the assigned region.

Key Responsibilities: B2B Marketing Strategy & Regional Campaign Execution

• Develop and execute B2B marketing strategies that differentiate the company’s offerings and deliver measurable business outcomes.
• Operate in a fast-paced, global environment, supporting multiple campaigns across five geographic regions with varying market needs.
• Adapt global strategy to regional requirements, bringing a resourceful and entrepreneurial approach to campaign execution.
• Design and optimize campaign frameworks and media strategies to drive awareness, understanding, and demand generation among targeted customer segments.

Customer Insights, Competitive Intelligence & Audience Targeting

• Conduct competitive analysis and key customer research to understand buying behaviors, market challenges, and growth opportunities.
• Translate insights into effective B2B marketing campaigns that engage priority audiences and drive action.
• Use customer and market intelligence to inform messaging, segmentation, and go-to-market priorities.

Content & Brand Positioning

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