Marketing Operations Analyst

The Marketing Operations Analyst is a business owner, administrator, and super user of the systems that power our marketing and revenue engine. The core of the role is business ownership and administration of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT. You will own or serve as the super user and champion for a rotating set of GTM platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft, making sure they are well configured, well governed, and used to their full potential.

You will partner closely with Marketing, Sales, BDR, and IT to turn strategy into scalable, measurable processes, and you will help us leverage AI-enabled ways of working.

Key Responsibilities:

Systems Ownership and Administration

• Serve as a non-IT business owner and of Salesforce and Pardot in Marketing Operations
• Own or act as super user and champion for other marketing and GTM platforms as assigned (e.g., 6sense, Sendoso, Clay, Qualified, Salesloft, and future tools), including configuration, governance, and vendor contact where applicable
• Manage user access, permissions, licensing, and onboarding/offboarding where business-owned
• Manage day-to-day configuration, such as fields, flows, reports, dashboards, and automation rules, within agreed governance boundaries
• Partner with IT on enhancements, integrations, and larger projects: define business requirements, prioritize requests, support testing and user acceptance, and drive adoption of what is delivered
• Troubleshoot sync errors and data discrepancies between platforms, escalating to IT or vendors as needed
• Monitor vendor releases and roadmaps, and provide input on renewals and vendor relationships
• Maintain documentation of system configurations, processes, and business rules
• Create, train and maintain AI-Agents and AI-Skills to support the use of AI within the revenue tech stack

Marketing Team Support and Insight

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