Marketing Operations Manager

As Marketing Operations Manager, you will run the day-to-day execution that keeps Crusoe's marketing programs moving. Working closely with our marketing operations lead, you will build and QA campaigns across Marketo and Salesforce, manage the data flowing between them, and partner with every team in marketing to get programs live accurately and on time. Alongside that execution work, you will contribute to how the function scales — helping evaluate new capability in our existing stack, improving the processes behind the work, and building AI-assisted tooling that makes execution faster and more reliable. This role is ideal for a meticulous, systems-minded operator who thrives in a fast-paced environment and takes real pride in work that is built right.

What You'll Be Working On:

• Build and configure Salesforce campaigns end to end — audience and list setup, workflow logic, send scheduling, and campaign hierarchy tagging
• Build, QA, and deploy marketing emails and nurture programs in Marketo, including segmentation, A/B setup, link and UTM checks, and send-time QA
• Build and maintain Marketo forms embedded on Crusoe-hosted pages, partnering with the web team on placement, tracking, and field mapping
• Stand up Marketo programs for webinars, field events, and product launches, including templates, tokens, smart campaigns, and channel setup
• Run data and list imports end to end — field mapping, normalization, deduplication etc
• Maintain data hygiene across Marketo and Salesforce, including dedupe rules, field standardization, unsubscribes, and sync error resolution
• Partner with Events, Digital, Content, Brand, Web, and Product Marketing through their planning cycles to scope upcoming campaign, email, and automation work, and direct contractor capacity when volume requires it
• Partner with Revenue Operations and Sales on lead routing, lifecycle stages, and scoring, ensuring marketing-generated leads are accurately assigned in Salesforce and every data point needed for downstream outreach is captured
• Build AI-assisted tooling and automated workflows that turn recurring operational work into repeatable, reliable processes the whole team can use
• Help evaluate new functionality across the marketing stack, contribute to scoping and integrating new tools, and improve existing processes as the team scales

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